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Confidently Measuring RM in an Always Evolving Environment

FLYR’s interactive workshop was part of the T2RL PSS2021 virtual conference. This session included a live discussion with airline leaders on the importance of measuring project performance with today’s increasing revenue pressure and limited resources.

Speakers: Jon Ham, Head of Analytics; Robert Haun, VP of AI Delivery; Benjamin Tumbleson, Manager, AI Customer Delivery

Date Presented: October 20, 2021

Duration: 53:41

00:00 – Introduction:
“Confidently Measuring Revenue Management in an Always Evolving Environment” is a virtual workshop led by Jon Ham, Robert Haun, and Benjamin Tumbleson, technology leaders at FLYR Labs. FLYR is the pioneer of The Revenue Operating System® for airlines and transportation leaders.

00:30 – Key Session Goals:
Goals of this workshop include the discussion of measuring project performance, a review of FLYR’s success measurement framework, and sharing success stories among the group.

02:08 – About the Presenters:
Meet Jon Ham, Head of Analytics, Robert Haun, VP of AI Delivery, and Benjamin Tumbleson, Manager of AI Customer Delivery. These FLYR presenters bring with them several years of technology and industry experience, specializing in Revenue Management (RM) and enterprise software solutions.

04:48 – Pillars of RM Tool Adoption:
Role engagement is central to RM tool adoption. New RM tools need to complement the commercial strategies with an eye to the future to help drive immediate adoption and enable future capabilities.

09:35 – Measuring is an Outcome:
Before assessing the impact of change, ensure the right questions are being answered.

11:04 – People, Process & Technology:
Any successful initiative is driven first by people, followed by intuitive processes. Technology enables the connection of strategy to execution.

30:44 – FLYR Approach:
Modern technology enables new ways of working, resulting in engaged teams, and positive outcomes that scale.

37:23 – Measuring Success:
FLYR uses offline and online validation methods to measure the success of RM strategies, estimating revenue potential and measuring forecast error.

51:55 – Conclusion:
In summary, begin with the end in mind, structure an approach, remember that technology is an enabler, and measure confidently.

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